The World Travel Market (WTM) kicked off in London yesterday, and Sierra Leone’s tourism brand is already igniting the spotlight.
With a passionate team led by a very insightful Minister of Tourism Mrs. Nabeela Tunis, supported by Permanent Secretary Mr. Kwame Yankson, Ministry of Tourism Director Mr. Mohamed Jalloh, General Manager of the National Tourist Board (NTB) Mrs. Fatmata Hamid-Carew and other highly dedicated members, the Sierra Leonean delegation is making real waves among global tourism leaders, impactful tour operators, and opinion shaping journalists
The World Travel Market (WTM) is a leading global event for the travel and tourism industry, held annually. It brings together professionals from various sectors of the industry, including travel agencies, tour operators, hoteliers, airline managers, tourism boards, and media from around the world. WTM offers a unique platform for networking, business transactions, and sharing industry insights. Participants showcase destinations, discuss trends, and foster partnerships to drive tourism growth and innovation. The event also includes seminars, presentations, and panels on the latest in travel technology, sustainability, and market developments, making it a key event for industry leaders.
Throughout the day, the Sierra Leonean team showcased the country’s vibrant cultural heritage, breathtaking landscapes, and growing eco-tourism sector, captivating the curiosity of international attendees eager to learn more about this shinny West African gem. Minister Tunis and her team presented Sierra Leone not only as a destination of stunning natural beauty but as a place with rich stories and alluring experiences that invite global travellers to engage on a deeper level.
The enthusiastic response, across the board, reflects the strength of Sierra Leone’s expanding commitment to tourism as a driving force for economic growth and cultural exchange. By strategically connecting with key players across the industry, the Sierra Leone team is positioning the nation as a must-visit destination that offers authentic, immersive experiences.
As the WTM continues, on Day Two, it is clear that Sierra Leone’s tourism brand is blazing a trail, captivating audiences, and setting high expectations for what lies ahead
Abdulai Braima
Information Attaché
SLHC- London
