The overarching goal of the yearlong Tourism for All campaign is to instil a sense of national pride and widespread participation in visiting and benefitting from Sierra Leone’s wealth of natural and cultural heritage assets. Increasing travel and tourism around Sierra Leone will be achieved through inter-ministerial, multi-stakeholder collaboration. Through collective action, we will make our country even more affordable and attractive to visit for locals and international travellers alike. This will increase GDP, drive local economic benefits including job creation, and help protect our most valuable environmental assets.
Recognizing this reality, the Ministry of Tourism & Cultural Affairs (MTCA) and National Tourist Board (NTB) have launched a year long Tourism Campaign for 2024 that includes a wide range of events, initiatives, and programs aimed at showcasing Sierra Leone’s cultural heritage attractions and natural wonders and making it possible for everyone to visit and benefit from them.
The overarching goal of instituting a robust culture of domestic tourism in Sierra Leone is to build the bedrock on which tourism in Sierra Leone can flourish and deliver its benefits of economic diversification, prosperity, social cohesion and tolerance. The prioritization of the tourism sector as a key enabler in the 2024 – 2030 National Development Agenda has escalated the pressure for the sector to deliver. Tailoring tourism into the BIG FIVE: Feed Salone, Human capital Development, Youth employment scheme, revamping the public service architecture and tech and infrastructure is a pathway to achieve sustainable and radical socio-economic transformation.
– President Julius Maada Bio
The potential for the tourism sector in Sierra Leone to become a fundamental pillar of the country’s transformation and economic prosperity is huge. Sierra Leone is now being recognized as one of the “World’s Greatest Places to Visit” in the global marketplace. It is now high time for Sierra Leoneans to gain an understanding of the value of tourism and the tangible benefits they can derive from the sector. The Tourism for All campaign is centred on making it possible for all Sierra Leoneans to benefit from tourism.
– Minister Nabeela Farida Tunis
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